Shimano : Website
Shimano, the Japan-based innovator and world-leader in cycling since 1923, tasked Genesis with creating a comprehensive global go-to-market strategy to highlight the company’s “on-the-body” products. The initiative included a broad array of trade and consumer marketing tools that communicated Shimano’s Fusion Concept apparel and footwear to myriad consumer segments, including commuter, adventure, sport and competition.
Genesis’ website design for Shimano offered a collaborative, optimized user experience for a global commerce audience that was highly informative, saving visitors a trip to the local dealer to learn more about cycling technologies.
Role
UX Optimization, UI Design, Manage team of UX and UI specialists, Project Management
