Frontier Airlines : Rebrand
Frontier Airlines is built on a dedication to treat each of its passengers as a valued guest, and that dedication continues to pervade and define the Frontier experience today. In their bid for relevance and profitability at the forefront of this customer-centric revolution, the international carrier continues to evolve. In the Spring of 2013, Frontier Airlines unveiled an entirely updated brand mark and website to demonstrate a renewed commitment of service to their guests.
I played several key roles in this evolution, including crafting the final logotype and the update of all brand marks, brand standards and brand collateral components. I executed and supervised the application of the new marks to the livery design of the new fleet and to all other brand assets, including the all new flyfrontier.com homepage. This new chapter has enabled Frontier to remain competitive while anticipating the needs of a new generation of air travelers.
Role
Creative Director, Designer, Account Management
