ASM Global : Website
In 2019, industry leaders AEG Facilities and SMG World merged to become ASM Global, the world’s largest, most trusted venue management and services company for live sports, entertainment, and exhibition facilities.
Genesis introduced the world to the new company through a fresh website, communication tools and a comprehensive advertising campaign utilizing the new brand promise of Imagine the Experience. The UX draws visitors in to experience how facilities are managed, presented, and experienced by artists, fans, guests, exhibitors, and attendees.
Role
Research & Requirements, UX Strategy, Information and content architecture, UI Design, Dev Team Management, Project Management, Quality Assurance
